Free Web Survey tools such as LeadPro Survey Builder are used by thousands of businesses and organizations in order to get feedback from their website visitors. Generally short surveys are designed and linked or embedded on the websites so that the site visitor will take a look at the survey and provide answers. The survey abandonment rate will be much higher if the survey questionnaires are lengthy and include complex questions.
In such a scenario, including the right questions in the web survey is a critical factor to get good responses. How to get important insights with short surveys with few questions?
Top 3 Questions
Website user experience research experts suggest that the following three questions will provide meaningful insight into the web visitors perceptions.
- What is the objective of your visit to our website?
This short and concise questions makes the website visitor think about the purpose of her visit and provide a free text answer. This will provide the context to the response to the subsequent questions. - Is the purpose of your visit achieved?
This is yet another strong question that will bring out the result of the visit. The question can be framed as a Yes No choice type question, so that the visitor can easily click a button and go to the next question. - If not, what is the reason in your opinion?
If your visitor is satisfied with the result and able to complete the task set out, she would need not answer this question. Hence this question should be an optional question. If you are using skip logic, the question can even be skipped.
Note that questions 1 and 3 are open ended questions and hence you will not be able to quantify the results. This gives a chance for the the web visitors to express their opinions.
The wording of the questions can be framed whichever way you seem fit. The intent of the questions should remain the same.
It preferred that all three questions are included in a single page in small pop-up window so that the web visitor will see the survey questionnaire in its entirety and complete the survey.
It does not matter what type of website it is. The site need not be ecommerce or shopping site. Any website visitor landing on your site will have some objective in mind.
It could be getting a problem resolved (via an FAQ or knowledge base), downloading a device driver, ordering a book or gift, listening to a recorded webinar, downloading a white paper, looking up a tutorial, checking the product features, checking the event calendar, etc. Hence website feedback surveys can be used for any type of websites. Hence the visitor could be your long term prospect, immediate prospect, new customer or an existing customer.
Obviously, more and specific questions are required to measure other parameters such as ease of use, ordering process, etc.
You may also refer to the earlier post on setting up website surveys with the survey builder tool and deployment methods.
