Market Research

Market Research Is a False Science – Consumerology Author Philip Graves

Consumer Research Surveys

Market Research Surveys will be history in 20 to 30 years. Philip Graves, a leading expert on consumer behavior is the author of the recently released book Consumer.ology, says that Market Research as it is practiced now is a false science. If you want to read about more such revelations, head out to Philip Graves [...]

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Do It Yourself Surveys and Role of Market Researchers

Market Research Tools

If you have Googled about Market Research recently, you would have certainly come across several discussions about DIY survey tools and the impact on market research (MR) in the blogosphere. The MR community is worried that the online survey tools (such as LeadPro 24|7 Survey Builder) available either for free or with minimal monthly subscription [...]

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