Market Research
Online Surveys are extensively used in the Market Research and Consumer Product Research areas by our users. With online survey software, small and medium sized organizations with minimal budgets can plan and conduct market research surveys. Engaging market research (MR) firms can be costly at times for firms operating with shoe string budgets.
Even marketing departments in large organizations use the online survey builder tool in an effective manner. In such case the market research departments / firms provide assistance in framing the survey questionnaire and figuring out the survey samples, so that the marketing personnel can handle the rest.
Questionnaire Design
The Survey Builder software includes a simple, step by step wizard for survey questionnaire and layout design. The system comes with 15 different question types to suit various questions.
Survey Results Analysis
Survey response analysis is the most critical and time taking step in the market research area. Survey Builder provides comprehensive reports consolidating the results from various data collection buckets with drill-down features. The following reports can be leveraged for market research:
- Cross Tab Analysis report
- TURF (Total Unduplicated Reach and Frequency) report
- Survey Invitation Analysis report
Real Time Response Data Analysis
The survey responses collected by the online survey system can be analyzed and viewed in real time. There is no need for waiting for completion of the survey period. The results can be filtered, sliced and diced for analysis and interpretation.
Advanced Survey Features
The web surveys system includes advanced features such as Page Skip logic and Answer Piping logic.
Page Skip logic can be used to simplify the questionnaire and change the flow for individual respondents. For example, if a survey questionnaire includes separate set of questions for males and females, depending on the gender /sex, the system can reroute the questionnaire flow. This helps increase the survey response / completion rates.
Answer Piping logic can be used to customize the questions on the fly. For example, if a question seeks the color of the product purchased by a respondent, in the subsequent questions the color (i.e. the answer provided) can be substituted so that the question will be more meaningful.
The Survey Builder system also includes automated Response Quota Management. For instance, the system can shut down the survey (and display a survey closed message page) when a specified number of completed responses have been received.
Branding and Look & Feel Customization
The surveys system provides full branding opportunities for corporate customers. Intro page, Survey closed page, Thank you page, Survey header and Survey footer can be fully customized with built-in HTML editor. This in turn helps increase the survey completion rate as the survey respondents will be more comfortable because of the familiarity of the brand.
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