Online surveys need not turn off respondents if the survey questionnaire is properly designed and implemented. There is an interesting article on this subject by Deborah Sleep in Research-Live.com website. The article is based on a study on how to make online surveys more appealing and more effective conducted by Engage Research. Per the article, more than 80% of respondents get bored and drop-out when grid questions are used.
Here are some other highlights from the study:
- Employing various role-play techniques to motivate respondents was found to increase evaluation time by 70%, double the number of words used in responses and significantly increase the number and quality of ideas and suggestions.
- Question wording also requires careful consideration.
- Social influence techniques can also be used to great effect in setting an expectation.
- Bored respondents rush through online questionnaires, answering in patterns just to get through the survey quickly and ultimately providing far less usable data.
You may take a look at the ResearchLive article here and do not forget to browse through the comments offered by the readers.
The results of the study emphasizes the quality of the survey questionnaire and the quantity of questions are not that important. Employ these techniques in your online surveys while planning and designing your next online survey using LeadPro247 Survey Builder tool. Proper survey questionnaire design considerations and right targeting will help you retain the respondents for the entire length of the survey and increase the response rates.
