Market Research Tools
If you have Googled about Market Research recently, you would have certainly come across several discussions about DIY survey tools and the impact on market research (MR) in the blogosphere. The MR community is worried that the online survey tools (such as LeadPro 24|7 Survey Builder) available either for free or with minimal monthly subscription [...]
Learn More…
Market Research Tools
Online surveys need not turn off respondents if the survey questionnaire is properly designed and implemented. There is an interesting article on this subject by Deborah Sleep in Research-Live.com website. The article is based on a study on how to make online surveys more appealing and more effective conducted by Engage Research. Per the article, [...]
Learn More…